With a strategy of being the leading luxury health club operator ‘owning and operating premium health clubs in iconic locations across the world’ Encore Capital acquired the Reebok club and Third space clubs in Marylebone and Soho.
Sparcstudio were appointed as the architects and designers working with branding designers Buro Creative to create the next generation of Third Space to be housed within a new 28,000 sq ft riverside site within ‘More Life’ at Tower Bridge.
Third Space’s core proposition is that it offers a personalised service to fitness savvy, fashion conscious consumers with an experience that they won’t find anywhere else in London, offering a truly extensive range of services, each of which is best in class
A ‘rough lux’ relaxed, cool aesthetic runs thoughout the concrete structure, overlaid with luxury touches and a real attention to detail & delivering luxury pampering experiences to the member – more akin to a spa or hotel rather than gym.
Changing rooms are luxurious with generous vanity areas with bespoke copper mirrors. Each vanity station has a built in amenity box containing individual bento-box style compartments housing everything from makeup wipes and cotton buds to GHD straighteners.
The huge double height gym space was designed as a ‘functional/ real space’ with some traditional club references – brown oak panelling, old-school gym climbing walls, pommel style bespoke benches – offset with very contemporary gym equipment and bespoke copper lighting designed by Sparcstudio.
The hot yoga studio walls are part clad with aromatic juniper wood end grain logs providing a unique calming aromatic sensory experience as the juniper warms up.
The dramatic pool hall and thermal suite have polished concrete walls, a black pool tank, glass fronted juniper sauna, salt steam and Iroko lined relaxation area.
9 coolest things in the world this week. One of GQ’s favorite luxury gyms has just got another outpost in Tower Bridge. Third Space redefines London’s fitness landscape. Fitness expertise meets cutting edge interiors.
It is huge. And swanky – all muted colours and modern art. And (I loved this) it has Cowshed products and GHD straighteners in the beautiful new changing rooms and showers.
It has a pool, with the kind of lighting that makes you want to live there, plus a juniper-log sauna to ease away your cares.